Blogging Is Making A Comeback For Marketers

Fun report on Marketing Pilgrim, it turns out blogging isn't dead!

For those of you who don't know, being a nice and fun Community Manager on Facebook and Twitter doesn't always translate into a solid ROI. 

This is not to say it isn't necessary to manage such fun stuff. No matter what, you need a community and a platform to distribute your content on. Engagement is important! But if that engagement doesn't turn into quantifiable actions that is beneficial for you or your employer, wtf is the point?

Blogs are a necessary part of any meaningful social media strategy. If the person you hired to manage all this says otherwise, you should probably fire them. They have no idea what they are talking about.

And on that note, let the rainbow filled infographic and list posts rain in 2012!