The Best Web Address Shortener For Your Business, Awe.sm

Currently, the largest and one of the most populer social media service people are flocking to is, you guessed it, Twitter. One of the main selling points of Twitter which is ironically its biggest shortcoming is the extremely limited 140 character updates. This makes pushing out links a slightly difficult thing to accomplish. That is why services such as URL shorteners have blossomed over the past few months which turns links like this:

/2009/08/08/three-reasons-to-use-friendfeed-for-business/

Into this:

http://bit.ly/zhivO

While services such as bit.ly certainly solve the issue concerning long links and Twitter, these services are missing two things that are needed when running a Twitter account for your business. Awe.sm, a custom domain shortening service from Snowball Factory, solves these two issues in one fell swoop.