I am making a bold claim here, but I will say it anyway.
Bloggers that feature advertisements on their blog should hate the big bouts of traffic they get from social sites such as Digg, Hacker, Reddit and others.
Why?
Because they drive absolutely no hits to the advertiser. How do I know this?
Well lets start with TechGeist, a tech blog I used to write for. We got featured on the front page of Digg once, front page of Hacker three times and Reddit two times. Each of these times we had nearly 0 clicks on ads based on traffic from these sites, and these are sites that can generate nearly 40,000+ hits easily in 24 hours.
Further demonstrations of this is my latest post on Android getting on the front page of Hacker News. As you can see to the right, I sponsor Cliqset (disclaimer: I do so for free, I like them) and over the past two days my Android post has garnered over 500 hits to my site.
You know how many click-thrus the ad got based on the plug-in I am using and a script I am using through Google Analytics? Four.
Four lousy clicks. How pitiful.
You know how many clicks that advertisement gets on an average traffic day of around 50+ hits? I can easily get 10+ clicks a day and since my blog is so much smaller than TechGeist, (not that TG was huge or anything) it is even easier to see how useless these huge bouts of traffic are for advertisers.
This should really irritate advertisers of big blogs.
Why?
Because most of them are paying for spots based off of traffic and most of these big blogs are featured on sites such as Digg often. This means all those numbers you bloggers are flashing, depending on referrals, don’t mean a damn thing. Sooner or later advertisers are going to take a look at referrals based off of public data (or better yet, refuse to advertise on a given site unless the information is given) and then play the bargain game, if they choose to play the game at all.
Any other bloggers experienced the same thing? Better question is, are you willing to admit that your blog that runs advertisements has experienced this?
I want to know.
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Advertisers Should Hate Digg and Hacker News
I am making a bold claim here, but I will say it anyway.
Bloggers that feature advertisements on their blog should hate the big bouts of traffic they get from social sites such as Digg, Hacker, Reddit and others.
Why?
Because they drive absolutely no hits to the advertiser. How do I know this?
Well lets start with TechGeist, a tech blog I used to write for. We got featured on the front page of Digg once, front page of Hacker three times and Reddit two times. Each of these times we had nearly 0 clicks on ads based on traffic from these sites, and these are sites that can generate nearly 40,000+ hits easily in 24 hours.
Further demonstrations of this is my latest post on Android getting on the front page of Hacker News. As you can see to the right, I sponsor Cliqset (disclaimer: I do so for free, I like them) and over the past two days my Android post has garnered over 500 hits to my site.
You know how many click-thrus the ad got based on the plug-in I am using and a script I am using through Google Analytics? Four.
Four lousy clicks. How pitiful.
You know how many clicks that advertisement gets on an average traffic day of around 50+ hits? I can easily get 10+ clicks a day and since my blog is so much smaller than TechGeist, (not that TG was huge or anything) it is even easier to see how useless these huge bouts of traffic are for advertisers.
This should really irritate advertisers of big blogs.
Why?
Because most of them are paying for spots based off of traffic and most of these big blogs are featured on sites such as Digg often. This means all those numbers you bloggers are flashing, depending on referrals, don’t mean a damn thing. Sooner or later advertisers are going to take a look at referrals based off of public data (or better yet, refuse to advertise on a given site unless the information is given) and then play the bargain game, if they choose to play the game at all.
Any other bloggers experienced the same thing? Better question is, are you willing to admit that your blog that runs advertisements has experienced this?
I want to know.
Share