Business are taking a look at social media as a news means to reach out to customers. One of the most popular ways that businesses use various social media tools is to provide near-instant support for customers. Companies such as Comcast are making it serious business with their @comcastcares Twitter account. As a business though, one must not forget the other social media tools available. One of those social media tools that I urge businesses to take a look at is FriendFeed.
If you are not aware, FriendFeed is a real-time web service based around sharing content and having real-time discussions around this content. While this seems very insignificant at first, FriendFeed is actually a powerful application to have in your arsenal of social media business tools and here is why:
1. Time
One of the key things that should attract you as a business owner to FriendFeed is the ability to save time. FriendFeed is 100% real-time. This means that you and the customer you are supporting can solve situations quickly and unlike Twitter, without refreshing or depending upon a third party application.
Another positive from a business perspective is there exists no character limit when communicating with the customer. This is useful for the more troubling cases that might require more than 140 characters, which can crop up from time to time.
2. Search
Keeping up with what your customers are saying is vitally important and FriendFeed search is a great way to dial in. FriendFeed search has a multitude of options that allow you to keep up with the latest customer thoughts. You can also set up searches to keep up with your competition as well and the best part of all of this? All searches are done in real-time, just like the rest of FriendFeed. This means you get thoughts on your business near instantaneously.
Another reason to use FriendFeed search is the ability to save searches. This will allow you one-click access to your most typed queries. You can save as many searches as you want and this is a great way to have one-click access to the latest happenings of your competitors as well.
3. Moderation
FriendFeed gives you a level of control over your own posts that most other services don’t. A recently added feature, you can now moderate comments, disable comments and even delete entries. While I do stress that you allow open communication about your business, whether the communication is negative or positive, it is also understandable to weed out the sometimes ruthless trolls on constantly present on all social media websites.
There are many more reasons as to why you should use FriendFeed for your business. FriendFeed is a powerful tool that can enhance your businesses approach to the world of social media. Why do you think FriendFeed should be used for business? Leave your thoughts in the comments.
Want to comment? Sorry, I have disabled those, but I respond to nearly every e-mail I receive. So why not drop me a line at holdenpage@pagesaresocial.com
Three Reasons To Use FriendFeed For Business
Business are taking a look at social media as a news means to reach out to customers. One of the most popular ways that businesses use various social media tools is to provide near-instant support for customers. Companies such as Comcast are making it serious business with their @comcastcares Twitter account. As a business though, one must not forget the other social media tools available. One of those social media tools that I urge businesses to take a look at is FriendFeed.
If you are not aware, FriendFeed is a real-time web service based around sharing content and having real-time discussions around this content. While this seems very insignificant at first, FriendFeed is actually a powerful application to have in your arsenal of social media business tools and here is why:
1. Time
One of the key things that should attract you as a business owner to FriendFeed is the ability to save time. FriendFeed is 100% real-time. This means that you and the customer you are supporting can solve situations quickly and unlike Twitter, without refreshing or depending upon a third party application.
Another positive from a business perspective is there exists no character limit when communicating with the customer. This is useful for the more troubling cases that might require more than 140 characters, which can crop up from time to time.
2. Search
Keeping up with what your customers are saying is vitally important and FriendFeed search is a great way to dial in. FriendFeed search has a multitude of options that allow you to keep up with the latest customer thoughts. You can also set up searches to keep up with your competition as well and the best part of all of this? All searches are done in real-time, just like the rest of FriendFeed. This means you get thoughts on your business near instantaneously.
Another reason to use FriendFeed search is the ability to save searches. This will allow you one-click access to your most typed queries. You can save as many searches as you want and this is a great way to have one-click access to the latest happenings of your competitors as well.
3. Moderation
FriendFeed gives you a level of control over your own posts that most other services don’t. A recently added feature, you can now moderate comments, disable comments and even delete entries. While I do stress that you allow open communication about your business, whether the communication is negative or positive, it is also understandable to weed out the sometimes ruthless trolls on constantly present on all social media websites.
There are many more reasons as to why you should use FriendFeed for your business. FriendFeed is a powerful tool that can enhance your businesses approach to the world of social media. Why do you think FriendFeed should be used for business? Leave your thoughts in the comments.
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