August 2009
You are browsing the archive for August 2009.
IBM Is Making Your Business Social With Lotus Connections
Services such as Twitter and FriendFeed are great for communicating with customers but due to security reasons and various other reasons, using these tools in a business environment is simply not plausible. That is until IBM released a powerful tool called Lotus Connections. Lotus Connections is social software designed specifically for business.
With Lotus Connections employees [...]
Step By Step Tutorial On How To Use Google Reader
Google Reader is becoming an increasingly popular tool to share blog posts and other items on the web. As such, more people are taking a look at the more complex features of Google Reader to get the most out of it. Taking advantage and even discovering some of the more advanced features in Google Reader [...]
How To: Get Customers To Your Updates Via SMS
A few days ago I wrote about why your company should be pimping SMS updates using Twitter and Facebook. in this post I want to explain how. Here are three ways that I believe your business can effectively advertise SMS updates while being non-intrusive.
1. Use Your Website
The most effective way to push out the availability of SMS [...]
How Social Media Can Help Your Brick and Mortar Store
Your business doesn’t have to be an online shop to take advantage of social media and its benefits, plenty of brick and mortar stores take advantage of social media every day. This video from the team over at Building43 can attest to that.
This video clearly demonstrates the value of taking a little bit of time [...]
Connect With Your On-The-Go Customers With Ruxter
Going to where the customer is rather than the customer coming to you is becoming necessary. Lately, people are snatching up smartphones like they are going out of style and with these smartphones come mobile browsers. While mobile browsers are becoming more powerful across many phones, many of them still do not allow for user [...]
Why Your Business Should Be Pimping SMS Updates
One of your business goals when entering the social media realm should be connecting with customers and/or potential customers. Many of the biggest social networking sites such as Facebook and FriendFeed offer great ways to connect with customers and Twitter has plenty of applications that fill nearly every need. Often times though, one of the [...]
How To Make Your Business Social Using Facebook Connect
Your official business website is an important portal for potential and current customers. It is the gateway to all official company information but let us be honest, sometimes business sites can be a bit of a drag to view. Hardly any user interaction is implemented and to do so would be time consuming and potentially [...]
The Best Web Address Shortener For Your Business, Awe.sm
Currently, the largest and one of the most populer social media service people are flocking to is, you guessed it, Twitter. One of the main selling points of Twitter which is ironically its biggest shortcoming is the extremely limited 140 character updates. This makes pushing out links a slightly difficult thing to accomplish. That is [...]
Three Services To Track Your Company’s Name
Keeping track of what people are saying and sharing about your company is a requirement when your company enters the social media realm. Good thing that for just as many services that serve as a platform to discuss your business, there are just as many services that will help you discover what people are saying [...]
Three Reasons To Use FriendFeed For Business
Business are taking a look at social media as a news means to reach out to customers. One of the most popular ways that businesses use various social media tools is to provide near-instant support for customers. Companies such as Comcast are making it serious business with their @comcastcares Twitter account. As a business though, [...]
